If you run your own cosmetic surgery website, you need to understand SEO. The rules of SEO change often, so it’s important to keep up with the standards. Check out these tips to ensure that your website is meeting these practices.
Bad SEO Can Kill Your Website
Even you work hard on your website, bad SEO can affect it. The quality of your backlinks is crucial for your site to survive. Google has been using new techniques to locate spam. If you have several low-quality links on your website, your site will fall off the first page of search engine results.
You should consider having a link audit. While you shouldn’t do it yourself, you also shouldn’t hand over this task to a virtual assistant. The best person for this job is an SEO expert, e.g. for your cosmetic surgery SEO, who can identify bad backlinks and make you remove them before they cause further damage.
Mobile is More Important Than Ever
More users than ever are browsing on their smartphones. The average user from the U.S. spent an average of 87 hours each month looking on their smartphone compared to 34 hours spent on desktop computers and laptops. Over in the UK, smartphone users browsed an average of 66 hours each month.
If your website isn’t mobile friendly, then you need to get on it. If not, you’ll be overlooked by search engines and potential customers. Search engines love responsive websites that have a desktop version as well as a mobile-friendly version. Not having these features can turn away visitors and decrease your rankings.
Content Marketing is Still King
Believe it or not, but content marketing is still king on the Web. Whether your visitors come to your website via advertising, organic search, or social media, you need to give them the content they’re looking for. You want to create engaging content that’s informative and entertaining.
Use natural keywords instead of keyword stuffing. The major search engines use analytic tools that go through your content. Each of your blog posts are matched to a search query even if it doesn’t include a keyword or long-tail phrase.
Good Links Should Be Earned
Paid backlinks have been in the fire of Google’s wrath. If you purchased backlinks, it could hurt your search rankings. You should earn your backlinks through endorsements rather than paying for them. Google is starting to crack down on websites with paid backlinks.
Google has banned link building from press releases. This is spreading into blogs and online content. Press releases are still useful in attracting bloggers and journalists. Legitimate links are considered links used in content that talks about a product and service with a link back to it.
Make Sure Your Site Loads Quickly
Like content, speed matters as well. Google wants to provide the best results to users. One important factor is a website or page that loads quickly. Faster pages are likely to rank higher than slower ones.
Web developers are avoiding using Flash on their website. This can slow down your website since there’s so much code involved. Faster website response leads to a better user experience. This can lead to lower bounce rates and increased social media sharing.
Remember, when it comes to your cosmetic surgery practice, you have to earn Google’s trust. You could be the best cosmetic surgeon in town, but the content on your website has to reflect that as well. That can help your content rank high in search engine results. A poorly worded or keyword-stuffed website doesn’t come of ass trustworthy. Make sure your website offers the content that your readers are looking for.
Also, there are some awesome videos on youtube on SEO and how you can improve yours:
